Privacy policy
Privacy Policy
Last updated: March 14, 2026
MelloTouch operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). MelloTouch is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.
We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and as permitted or required by applicable law.
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, payment confirmation, and other payment-related details.
Account information including usernames, preferences, and settings.
Transaction information including items viewed, items added to the cart, purchases, returns, exchanges, and previous orders.
Communications with us including information you provide when contacting customer support.
Device information including your IP address, browser type, device type, and network information.
Usage information including how you interact with the Services and how you navigate our website.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you when you create an account, place an order, contact us, or otherwise provide information.
Automatically through the Services when you visit our website, including through cookies and similar technologies.
From service providers that process information on our behalf.
From partners or other third parties who assist with providing services.
How We Use Your Personal Information
Depending on how you interact with us, we may use your personal information for the following purposes.
Provide and improve the Services. This includes processing payments, fulfilling orders, remembering your preferences, managing returns or exchanges, and improving the overall shopping experience.
Marketing and advertising. We may send promotional emails or advertisements and display relevant advertisements based on your activity on our website.
Security and fraud prevention. Personal information may be used to detect or prevent fraudulent or malicious activity and to protect the integrity of our services.
Customer support and communication. We use personal information to respond to inquiries and provide support.
Legal compliance. Personal information may be used to comply with applicable laws and enforce our policies.
Cookies and Tracking Technologies
We use cookies and similar technologies to help operate, improve, and personalize your experience on our website. Cookies allow us to remember your preferences, understand how visitors interact with the Services, and provide relevant content and advertising.
These technologies may collect information such as your IP address, browser type, device information, pages visited, and how you interact with the Services.
We may also allow certain third-party providers, including analytics and advertising partners, to use cookies and similar technologies on our website to better understand user behavior and improve our Services.
You can control or disable cookies through your browser settings. However, disabling cookies may affect the functionality of certain parts of the Services.
How We Disclose Personal Information
We may disclose personal information in certain circumstances including:
With Shopify, vendors, and service providers that help operate our store, process payments, provide analytics, customer support, fulfillment, or shipping.
With marketing and advertising partners to help provide relevant advertising.
When required by law or to respond to legal requests.
In connection with a business transaction such as a merger or acquisition.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information to provide and improve the Services. Information submitted through the Services may be transmitted to Shopify and shared with third parties located in other countries to support the operation of the Services.
To learn more about how Shopify uses personal information, please visit the Shopify Consumer Privacy Policy.
Third Party Websites and Links
Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third-party websites.
Children's Data
The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of 16. If a parent or guardian believes that a child has provided personal information, they may contact us to request deletion of that information.
Security and Retention of Information
We use reasonable safeguards to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure.
We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.
Your Rights and Choices
Depending on where you live, you may have rights regarding your personal information including:
The right to access personal information we hold about you.
The right to request deletion of personal information.
The right to correct inaccurate personal information.
The right to request a copy of your personal information.
The right to opt out of certain advertising or data processing activities.
You may exercise these rights by contacting us using the details below.
Complaints
If you have concerns about how we process your personal information, please contact us. You may also contact your local data protection authority if applicable.
International Transfers
Your personal information may be transferred, stored, or processed in countries outside your country of residence.
If we transfer personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent safeguards approved by UK authorities.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. Updated versions will be posted on this page with a revised "Last updated" date.
Contact
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
support@mellotouch.com
or write to us at:
13 Warden Road
Coventry, CV6 3EH
United Kingdom
For the purposes of applicable data protection laws, we act as the data controller of your personal information.